│ PRIVACY POLICY │
Effective Date: Jan 1 2021

firstfinanceservices.com (“Company” “we” or “our”) presents this Privacy Policy to explain how we collect, store, use and share your personal information on or through our Website. By accessing and using our Website, you explicitly accept, without limitation or qualification, the collection, use and transfer of your Personal Information set out in this Privacy Policy. If you disagree with the way we collect and process your Personal Information, please do not use our Website.

Information Categories Collected. We collect the following categories of information about you when you visit and use our Website:

Personal Information. Is information that can be used to identify you or any other individual to whom the information may relate. This is information which you may be prompted to provide. Such information may include your name, address, telephone number(s), mobile numbers and email address, credit card number(s), bank account(s), employment status or self-employment or other unique information about you which you provide to us during the registration process, or through the course of communicating with us about the products and services provided on our Website.

Demographic Information. Is information that may or may not be unique to you in the sense that it refers to selected population characteristics. Such information may include, but is not limited to, zip code, mobile phone carrier, age, gender, salary range, education, marital status, occupation, military service, industry of employment, personal and online interests. When we can identify you personally through the use of this information, it becomes Personal Information.

Behavioral Information. Is information which is automatically collected when you use our Website. This information includes the areas of our Website that you visit, what services you access or ordered, information about your computer hardware and software, including your IP address, geographic location, browser preference, operating system type, domain names, times that you access the internet, and other websites you have visited. When we can identify you personally through the use of this information, it becomes Personal Information.

Third-Party Information. Is information about you that we acquire from a third-party which may include personal, demographic, behavioral and indirect information. It may also include, but not limited to, first party cookies, third-party cookies, anonymous cookies, persistent identifiers, email opt-in records and search engine keywords. We may also receive information third parties derive from government entities which publicly post your information, such as your DMV records. We have no access or control over these cookies and other tracking devices used by third parties including advertisers and networks, internet service providers, data analytics providers or social networks and platforms. We have no responsibility or liability for the policies and practices of these parties. When we can identify you personally through the use of this information, it becomes Personal Information.

Web Technology Information. This includes internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This information is collected from the use of cookies, Web beacons or JavaScript.

No Information Collected from Children. We will never knowingly collect any Personal Information from children under the age of 16. If we obtain actual knowledge that we have collected Personal Information about a child under the age of 16, that information will be immediately deleted from its database. Because it does not collect such information, we have no such information to use or to disclose to third parties.

No Sensitive Health Information is Collected. We do not collect information about past, present or potential future medical conditions or treatments or biometric information.

Credit Card Information and Bank Account Information. We do not collect credit card or bank information.

Collection Through Cookies, Web Beacons, and JavaScript. We and Service Providers and third-party vendors, networks, ISP(s) and supporting advertisers use technologies such as cookies, web beacons, and java scripts (collectively “Technologies”). These technologies collect internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We use this information to analyze trends, administer our Website, track users’ movements through our Website and gather demographic information about our user base as a whole. We may receive reports based on these technologies on an individual or aggregated basis. California residents have the right to know if we respond to do not track signals or cookies. We do not respond to such signals or cookies.

Cookies. “Cookies” are a feature in your browser software. If enabled, cookies store small amounts of data on your computer about actions you take on the pages of our Website. We may use cookies to keep track of the number of return visits, accumulate and aggregate statistical information generally pertaining to our Website, and deliver specific content to you based on your past viewing history. You can disable cookies, although our Website may not function properly for you. Your browser preferences can be modified to accept or reject all cookies or request a notification when a cookie is set. You may read more about cookies at http://cookiecentral.com/faq/ }

Third-Party Cookies. We allow third-party vendors and advertisers to set their own cookies on and through our Website. We have no control over the practices of those third parties and are not responsible for their technology or tracking. We encourage you to review the policies of such persons or entities on their websites.

Social Media Cookies. Third-party social media features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. Social media features are hosted by a third-party. Your interactions with these features are governed by the Privacy Policy of the social media company providing it.

Web Beacons. We use electronic images known as Web Beacons (sometimes called single-pixel gifs, clear gifs or action tags) to collect information about your visit to our Website, measure and improve the effectiveness of advertisements and track delivery of advertising. Web Beacons collect only a limited set of information including a cookie number, time and date of page view, as well as a description of the page on which the Web Beacon resides. We may also use Web beacons in email messages sent to you. This allows us to determine if you opened or acted upon the email message. Because Web beacons are the same as any other content request, you cannot opt-out or refuse them. However, they can be rendered ineffective by either opting-out of cookies or changing the cookie setup in your browser.

JavaScript. We may also use JavaScript. JavaScript is a computer language that enhances the functionality of websites, particularly with respect to pictures. We use it to analyze and improve our Website’s functions. You may deactivate JavaScript through your browser settings or activate it the same way. If you disable JavaScript, you will not be able to use some of the functions of our Website.

How We Use Information Collected.

Providing Services and Products. We use the information we gather on our Website to provide you with the services and or products you have requested. This may include passing your information on to a third-party to provide such services or products. We do not control the privacy practices of third parties. If you have any questions or wish to remove your information from the third-party databases, you will need to contact that party directly.

Improving Our Website. We use the information we gather to respond to any inquiries you make, operate and improve the functionality of our Website, and deliver the products and services advertised on our Website. We use the same for testing, research, analysis and product or marketing development. Our services include the display of personalized products, content, and advertising, relating to your experience and interests. This includes maintaining and improving the safety, security and integrity of our Website, databases and technology assets.

Promotions and Communications with You. We also use the information we gather to promote our and third-party services and products to you that might be of interest to you. We also use the information we have gathered to respond to your inquiries, concerns or requests. If your request is made through a third-party, we may use the information to respond to their requests.

Disclosure and Sharing of Information to Others.
We will share your Personal Information with third parties and service providers as described in this Privacy Policy.

Product and Service Delivery. We share all categories of information set out in this policy with third parties who help us in the delivery of the products and services you have requested.

Website Functionality. We share all categories of information set out in this policy with third party Service Providers we employ to perform technical or analytical functions on our behalf. Examples include third parties who host our Website, analyze our data, provide marketing assistance, process credit card payments, and provide customer service.

Third Party Products and Services. We share all categories of information set out in this policy with third parties including affiliated entities, service providers, and data aggregators with your information with third parties who will provide you with their opportunities, products or services.

Anonymized information. We share aggregated anonymous information about you, combined with Service Providers and other third party vendors and clients for their analysis, promotion and marketing. This includes demographic information and behavioral information.

Legal Process. We disclose your information if legally required to do so, or at our discretion, pursuant to a request from a governmental entity, or if we believe in good faith that such action is necessary to: (a) conform to legal requirements or comply with legal process; (b) protect our rights or property, or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.

Acquisition or Merger. We may disclose and transfer your information to a third-party who acquires any or all of our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets. In the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of, such information in a transaction approved by the court.

Third-Party Collection and Use of Information.

Third parties collect and use information about you on or through our Website in the following way:

Advertisers. Advertising agencies, advertising networks, and other companies who place ads on our Website, may use their own cookies, Web beacons, and other technology, to collect information about you. We do not control the use of such technology and have no responsibility for the use of such technology to gather information about you.

Hyperlinks. Our Website and email messages sometimes contain hypertext links to websites owned by third parties. We are not responsible for the privacy practices or the content of such other websites. These links are provided for your convenience and reference only. We do not operate or control any information, software, products or services, available on these third-party websites. The inclusion of a link on our Website does not imply any endorsement of the services, products or website, or its sponsoring organization.

Analytics. As described above, we use Service Providers to monitor, analyze and report on the traffic to, from and within our Website and email messages.

Security of Information. We endeavor to safeguard and protect your information. When you submit information on our Website, such information is protected both online and offline. We have security measures in place to protect against the loss, misuse, and alteration of personal information under our control. The servers in which we store your information are kept in a secure physical environment. The servers have industry standard firewalls. Access to such servers is password protected and access by our employees is limited. Currently, we use Secure Socket Layer software (“SSL”) to protect data and to secure any transactions. SSL encrypts information including credit card number(s), and names and addresses, as they are transmitted over the Internet. Please be advised that, although we take commercially reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure; therefore, we cannot and do not warrant that your information will be absolutely secure. Any transmission of data at or through our Website is at your own risk. However, access to your information is strictly limited and not accessible to the public.

Changes to Privacy Policy. We reserve the right to make material changes to the substance of this Privacy Policy. We will post those changes through a prominent notice on the website, so that you will always know what information we gather, how we might use that information, and to whom we will disclose it.

California Residents Rights.

California Consumer Protection Act of 2018: The California Consumer Protection Act (“CCPA”) provides California residents with specific rights regarding their personal information. Please click here for a description of those rights and how to exercise those rights, including the do not sell my personal information right afforded you.

CONTACT US
If you would like to opt-out of receiving email advertisements from us, please send an email (from the address you wish us to opt-out) to [email protected] If you have questions specifically about this privacy statement, or otherwise wish to contact us, please contact us at [email protected] or Contact Us section.